Find, Target, and Engage Mission-Fit Families
With granular targeting, powerful workflows, engaging communication tools, and a convenient recruiting app, Ravenna provides an all-in-one CRM, purpose-built for private K-12 schools.
Let Families Come to You With the Ravenna Hub
Acting as a private K-12 school directory, Ravenna Hub allows parents in large metro areas to search for and find schools in their area, needing to only complete one application to apply to any nearby Hub school. Save on resource allocation and benefit from access to regional trends with the app.
How Does Ravenna Help Marketing and Comms Teams?
Your Lead Acquisition, Your Way
Integrations with lead generating tools, such as Niche and Ubiq, give your team control over how and where to target new families. After an automatic import, new post-inquiry leads are ready for personalized nurture and outreach campaigns.
Make Communications Feel One-to-One
Boring email templates don’t build community. Ravenna’s segmentation tools ensure your school reaches the right families at the right time with data-informed demographics. Text, email, or message in-portal with school branding throughout.
Event and Tour Management
Ravenna gives total control over event creation and management, whether online or in-person. Applicant records automatically update when families register, notifying your team for opportune post-event follow up.
Enhance Decision-Making With Data
Real-time dashboards cover campaign performance, regional trends, and historical admissions performance. Take advantage of custom queries to evaluate the metrics your team needs, whether lead source, step-by-step pipeline health, or engagement trends.
Ravenna + Marketing: Your Questions Answered
How customizable are workflows by division, applicant type, and admissions policies?
Ravenna gives your team control over workflows, event creation, custom reporting, and more to power the most effective admissions campaigns possible. Schools can customize workflows based on school policies, audience segment, applicant type, and much more.
How transparent is the process for families—what do they see, and how are decision communications handled?
Ravenna offers fast, modern applications for families, customized to the needs of each school. With an intuitive interface and 24/7/365 support from Ravenna, families have the resources they need to confidently apply to your school.
Once decisions are finalized, schools have an array of communication tools to personalize each notification with empathy.
How fast is the Ravenna implementation, and what training is involved?
Ravenna takes only 4-5 weeks to launch and requires an additional 12-16 hours of self-paced training. In total, the admissions and marketing teams spend a combined 20-28 hours learning how to get the most from Ravenna.
Does Ravenna offer fundraising tools?
Ravenna, part of the VenturEd Solutions umbrella, focuses exclusively on recruiting and admissions. However, VenturEd also offers CampusPay, which provides branded, easy-to-create payment forms that are ideal for fundraising campaigns.
What our customers are saying
I cannot imagine what life would be like without Ravenna and its automated tools, CRM capacity, and excellent customer support team.
— Angela Dugan, Director of Admission & Enrollment Services, Villa Academy, WA