How to Differentiate Your K-12 School: Crafting a Signature School Identity
Explore strategies to make your K-12 school stand out, from crafting a compelling unique selling proposition to showcasing culture and strategic positioning.
Recent Blog Posts
Why Upgrade Your School’s Accounting Technology Today? 3 Questions to Ask
The education sector’s transformation continues as schools look for ways to become nimbler and more resourceful within the business office without sacrificing resources to teachers, students, and staff.
How to Solve 4 Common Admission Technology Issues
Just like a well-worn pair of shoes, your admission process may have started off working well for your school—it fit perfectly and matched up well with your needs at the time. Over time, as your school has evolved, it has become clear that you are outgrowing your...
Your Guide to Creating Effective Communication to Attract Prospective Families
Learn four key elements to incorporate into your school’s communication strategy to attract and engage prospective families during the admissions process.
3 Ways to Engage Current Families in Admissions Marketing Efforts
From online reviews to providing a behind-the-scenes look at school culture, families can support your school’s admissions marketing efforts. Find out how to engage current families to play a vital role in attracting prospective families.
Promote a Positive School Image with Social Media Marketing for Admissions
Your school can use social media as an admissions marketing tactic. Learn how to build awareness and engagement with prospective families using organic and paid social media.
How to Communicate With Generation X and Y Parents: Tips and Tricks
From introductions to progress reports, schools communicate with parents constantly. With many generational characteristics of parents influencing communication habits and preferences, understanding your students' family demographics can help you implement stronger...
A Guide to Optimizing Your School Website for Admissions
Is your school website optimized for admissions? Find all our best tips and resources for making the most of your website to attract prospective families during the K-12 admissions season.
Why Are Schools Moving Toward Virtual Admissions?
Private school admissions are a critical step in the academic year, where your administrative teams greet and assess potential students. Your resources and events can help attract interested students who fit your ideal profile and project your values. A virtual...
Understanding the Importance of Interview Management Systems for Schools
Interviews are a crucial step in the admissions process. As your potential students and families submit forms and complete your application, your school can use interviews to get to know students to select the ones that best align with your values and mission....
How to Promote Your K-12 Charter School
Promoting your school is essential for connecting with potential students and families. Marketing efforts can help you reach new audiences to expand your student body. With many schools dedicating more time to marketing, knowing how to promote your charter school can...
8 Tips to Stay Engaged With Your Students Throughout the School Year
School administrators have many essential tasks that help keep their school running and growing yearly. Teachers can help drive student engagement, but so can administrative teams. Your actions can change school culture, show students and families you care, and...
Guide to Boarding School Software
Keeping the workings of your boarding school well-oiled and organized is essential in allowing your staff to focus on what's important: your students and the school's relationship to their parents. Sometimes keeping track of the more systematic side of running a...