Just like a well-worn pair of shoes, your admission process may have started off working well for your school—it fit perfectly and matched up well with your needs at the time. Over time, as your school has evolved, it has become clear that you are outgrowing your...
Nina Bernardi
Your Guide to Creating Effective Communication to Attract Prospective Families
Learn four key elements to incorporate into your school’s communication strategy to attract and engage prospective families during the admissions process.
3 Ways to Engage Current Families in Admissions Marketing Efforts
From online reviews to providing a behind-the-scenes look at school culture, families can support your school’s admissions marketing efforts. Find out how to engage current families to play a vital role in attracting prospective families.
How to Communicate With Generation X and Y Parents: Tips and Tricks
From introductions to progress reports, schools communicate with parents constantly. With many generational characteristics of parents influencing communication habits and preferences, understanding your students' family demographics can help you implement stronger...
A Guide to Optimizing Your School Website for Admissions
Is your school website optimized for admissions? Find all our best tips and resources for making the most of your website to attract prospective families during the K-12 admissions season.
Why Are Schools Moving Toward Virtual Admissions?
Private school admissions are a critical step in the academic year, where your administrative teams greet and assess potential students. Your resources and events can help attract interested students who fit your ideal profile and project your values. A virtual...
Understanding the Importance of Interview Management Systems for Schools
Interviews are a crucial step in the admissions process. As your potential students and families submit forms and complete your application, your school can use interviews to get to know students to select the ones that best align with your values and mission....
How to Promote Your K-12 Charter School
Promoting your school is essential for connecting with potential students and families. Marketing efforts can help you reach new audiences to expand your student body. With many schools dedicating more time to marketing, knowing how to promote your charter school can...
8 Tips to Stay Engaged With Your Students Throughout the School Year
School administrators have many essential tasks that help keep their school running and growing yearly. Teachers can help drive student engagement, but so can administrative teams. Your actions can change school culture, show students and families you care, and...