TOOLKIT

2022 K-12 Trends Report: The Power of Harnessing Technology in the K-12 Private and Independent Student Lifecycle

Education Brands’ 2022 K-12 Research Study surveys the landscape as well as current and longer-term trends among independent, parochial, and boarding schools. The results track the student lifecycle, how schools were impacted by COVID-19, lessons learned, and what schools are planning for the near future.  

We surveyed over 300 school decision-makers on how schools are managing student search, admissions, enrollment, financial aid, student management, communications, and advancement within their schools and put the findings in one data-filled toolkit.

Key takeaways include:  

• An overview of schools’ most important goals and priorities in 2022
• Identified opportunities for schools to best market themselves
• Contributing factors of attaining and retaining students
• The state of diversity, equity, and inclusion initiatives
• Common challenges regarding limited staff and dated, incomplete technology
• The impact of COVID-19 on financial aid and net tuition
• Where schools are looking to make technology investments to increase efficiency and better engage families
• How the pandemic has affected fundraising and auxiliary event revenue
• Where school decision-makers foresee opportunities for progress and growth
• And more!

Our toolkit is full of:

For this research report, Education Brands collaborated with Edge Research in February 2022.