New integration brings CampusReel-generated leads directly into Ravenna Admissions, giving K–12 independent school teams the visibility to act on family interest faster.
Tampa, FL – October 19, 2026 – Ravenna Admissions, part of the VenturEd Solutions Enrollment Suite, and CampusReel have partnered to help K–12 independent schools connect virtual campus engagement directly to the admissions process. Together, the integration pairs CampusReel’s lead-generating virtual experiences with Ravenna’s connected admissions platform, helping schools identify interested families earlier and move them from inquiry through application and enrollment.
CampusReel creates immersive virtual tours that help schools turn anonymous website traffic into enrollment opportunities, combining virtual experiences, website engagement tools, and lead intelligence to generate prospective family leads. CampusReel reports that its leads apply at a 26.5% rate, are 3.1x more likely to apply than other leads, and enroll at a 13–17% rate, underscoring the value of identifying and engaging families who are actively exploring a school online.
Ravenna Admissions gives independent school admissions teams one connected platform to manage prospective families from inquiry through application and enrollment. By streamlining admissions workflows and providing greater visibility into the family journey, Ravenna helps teams act on opportunities, build relationships, and keep families moving forward. Schools using Ravenna have reported up to 25% more applications in their first year while reducing administrative work by up to 67%.
Through the integration, leads originating from CampusReel flow directly into Ravenna Admissions, giving admissions teams immediate visibility into interested families and the ability to act while interest is high. From there, teams can guide families seamlessly from inquiry to application and enrollment.
Connecting Marketing and Admissions
For many schools, prospective families are actively exploring their campus online before the admissions team knows who they are. Personalized virtual tours create valuable moments of engagement, but making those moments actionable requires connecting marketing activity with the admissions process.
The Ravenna + CampusReel integration closes that gap.
By bringing CampusReel leads directly into Ravenna Admissions, schools can connect early virtual engagement with the admissions workflows they already manage in Ravenna. That means less time between a family showing interest and the admissions team building on it.
“CampusReel gives schools a powerful way to turn virtual campus engagement into meaningful enrollment opportunities. By identifying families as they explore your school online, admissions teams have a new opportunity to connect with prospective families earlier in their decision-making journey.”
– Sam Rosenfeld, Senior Director, Solution Strategy & Partnerships, VenturEd Solutions
Key benefits of the integration include:
- Earlier engagement by capturing leads as families interact with virtual campus tours
- Up to 11x more net-new leads to engage and nurture
- Faster admissions follow-up by bringing CampusReel leads directly into Ravenna Admissions
- A more connected enrollment journey from virtual exploration through enrollment
- Greater visibility by connecting early engagement with the admissions process
- Streamlined admission workflows by moving leads into the platform teams already use.
Already Helping Schools Turn Interest into Action
Schools are already putting the integration to work. ’Iolani School (Honolulu, HI), St. Andrew’s Episcopal School (Potomac, MD), and The Newman School (Boston, MA) currently have live integrations between CampusReel and Ravenna Admissions.
“Generating a lead is only valuable if a school can do something meaningful with it. Ravenna gives admissions teams the tools and visibility to take the next step, manage those relationships, and guide families from initial interest through the admissions process.”
– Rob Carroll, CEO & Co-Founder, CampusReel
Together, Ravenna and CampusReel help schools turn early interest into meaningful admissions action. By connecting virtual campus engagement directly to Ravenna Admissions, schools can reach interested families sooner, respond faster, and create a more connected experience from first exploration through enrollment.
Want to learn more?
Learn how Ravenna and CampusReel combine for a comprehensive experience, with workflows covering operations across the entire admissions pipeline.
About Ravenna Admissions
Ravenna Admissions, part of the VenturEd Solutions Enrollment Suite, is the leading admissions platform for private and independent K–12 schools. Ravenna helps schools attract, engage and enroll right-fit families through a connected admissions experience that streamlines workflows, improves visibility and delivers measurable results.
Learn more at ravennasolutions.com
About CampusReel
CampusReel helps hundreds of schools convert and engage prospective families through personalized at-scale virtual experiences. CampusReel solves for lead generation with a single platform that brings together immersive virtual tours, website engagement tools, and lead intelligence, so admissions teams can capture and engage more families at every stage of the funnel.
Learn more at campusreel.org
